Brand and marketing strategy

a majestic stone lion partially covered in ivy
a majestic stone lion partially covered in ivy

Knowing where to start is half the battle

Marketing, how do? You have this amazing idea that you put your heart and soul into creating... but now you need to get it in front of the right people.

We will:

- Discover and define your ideal audience.

- Build your brand or studio tone of voice, design, and mission statement.

- Position your brand to attract the attention your projects need.

- Craft custom marketing strategies that are cohesive studio-wide and across individual projects.

Services can include:

  • Handling email marketing
  • Content creation of all sorts (video editing, blogs, and social posts)
  • Planning community events
  • Updating websites, Steam pages, and more
  • Outreach to influencers, streamers, and content creators
  • a whole lot more

Blog

TL;DR, social media can give you a platform with global reach. While there's no guarantee of virality, and with the fluctuating and enshittification of so many established platforms, what matters most is focusing on authenticity, and lowest possible effort for the best return on investment.

Word of mouth marketing has always been worth its weight in gold, but in an age when ads are everywhere, the opinion of other actual humans carries even more weight. You can see it in Steam reviews, in events like Wholesome Games Direct. For better or worse, influencers have an impact on the success of projects. Sprout Social and ...