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TL;DR, social media can give you a platform with global reach. While there's no guarantee of virality, and with the fluctuating and enshittification of so many established platforms, what matters most is focusing on authenticity, and lowest possible effort for the best return on investment.

Word of mouth marketing has always been worth its weight in gold, but in an age when ads are everywhere, the opinion of other actual humans carries even more weight. You can see it in Steam reviews, in events like Wholesome Games Direct. For better or worse, influencers have an impact on the success of projects. Sprout Social and ...